03 - Mixed Use Development and Urban Regeneration
WHY URBAN REGENERATION?
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High-value urban land locked in obsolete uses
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Strong demand for mixed-use development
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Limited supply of new building areas
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Significant potential for valorization through urban planning improvements
THE PROBLEM
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Long and complex urban planning processes
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High initial capital with delayed returns
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Underutilized assets that generate low income
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Fragmented ownership and regulatory constraints
THE OPPORTUNITY
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Unlocking value through urban transformation
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Generate income during the planning phase
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Developing sustainable mixed-use environments
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Capturing long-term value growth
LINE 03 — MIXED USE & REGENERATION
Strategic transformation of underutilized urban and industrial areas through urban redevelopment and land use changes.
We unlock value by combining temporary income strategies with long-term mixed-use development.
A development-led approach, focused on scalability, sustainability, and significant value creation.

BUSINESS LINES — LINE 03
Urban regeneration & planning gain → value creation → transformation or exit
Timeline: 3+ years
ROI: 30–60% (planning uplift)
OBJECTIVE
Regenerate industrial or underutilized urban areas through zoning transformation, temporary income strategies, and high-quality mixed-use development.
ASSETS
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Industrial buildings and warehouses
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Underutilized or obsolete assets
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Transformation sites and large plots
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Strategic urban locations with planning potential
OPERATIONS
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Acquisition of land or assets in transformation areas
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Activation of temporary income-generating uses during the planning phase (placemaking)
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Definition of the urban strategy and zoning change process
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Increase in development rights and land value
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Integration of sustainability, landscape, and infrastructure
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Exit: resale with approved permits or direct development / joint venture
TEAM / PARTNERS
Urban planning · Architecture · Legal & zoning regulations · Engineering · Energy consultants · Investors · Public stakeholders
OPERATIONS – Line 3
1️⃣ Strategic acquisition
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Acquisition of land, industrial assets or transformation areas
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Focus on locations with potential for change of urban planning use
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Access through tenders, auctions or private negotiations
2️⃣ Generative temporary use (smart phase) — placemaking
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Micro data centers
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Storage / logistics
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Prefabricated workshops
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Light industrial uses
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Short-term rentals
3️⃣ Planning gain and urban planning changes
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Preparation of a new urban plan or zoning change
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Increase in building rights (volumes, heights, intended uses)
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Definition of a mixed-use masterplan
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Coordination with public authorities
4️⃣ Sustainable valorization
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Climate Adaptation Strategy
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Landscape and public space design
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Energy systems (district heating / WKO-type solutions)
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Efficient and bio-based construction approaches
5️⃣ Exit
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Resale with master plan or approved permit
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Internal development if target ROI is achieved
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Or structuring joint ventures with institutional partners

























